"The market has witnessed the rise and fall of many startups and stabilization of others. Interestingly, the companies that have gained a strong foothold in the industry are not all similar. There is a subtle distinction in the nature and types of services they offer. Some of these companies are pure enablers, while others combine enablement functions with direct-to-market services. Yet others, may license the software from enablers with or without re-branding options and service the cloud backup service needs of their clients..."