"Brands and companies utilize social media to connect with their target audience. We live in a time where technology is moving fast and consumer interests are hard to predict. Hence, it is vital to understand audience preference and foster organic engagement.

As social media platforms are emerging and evolving, it is more than necessary to hop on the bandwagon. With the growing usage of social media, it has become quite essential to make your presence felt. Research shows that 52% of brand discovery happens on Instagram before indicating that it is the customer's first stop before even visiting the company's website..."

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