"In fact, companies that focus on data-driven marketing are up to six times more profitable year-over-year than businesses that don't.
Marketing analytics is the practice of analyzing, measuring, and optimizing your strategies to maximize performance. It's not enough to simply execute anymore. You need to use data to your advantage, too.
While marketing analytics has become popular in recent years, it's a rapidly changing industry. New ideas and software are constantly innovating, which means you need to keep up to date if you don't want to be left behind..."
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