Sales Effectiveness: Nature Or Nurture?
Business 2 Community, October 1st, 2019
October 1, 2019,
Volume 259, Issue 1

"Sure, there are numerous 'natural born' salespeople. You know the type. They had a paper route growing up and by age thirteen had numerous other kids doing the route for them while they slept in and counted their profits. Or they were the cub scout or girl scout that sold the most popcorn or the most cookies (unaided by their parents).

I tend to believe that one's natural behavior type or personality is not an indicator of success in sales. Sure, nature has something to do with it, but I have seen that nurture is far more impactful. Under a great sales leader, an average salesperson can become a superstar and a struggling rep can become effective..."

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